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DESIGN BRIEF
Redesign logo to convey a client easily controlling all their property-wide digital signage with JANUS DISPLAYS’ user-friendly software
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MY ROLE
• Researched major tech brand identities and the target client demographics
• Updated design without straying too far from the original logo as requested
• Addressed challenges with current logo:
- Font was stretched horizontally
- “DISPLAYS” was hard to read at smaller sizes
- Dark blue looked purple in trade show graphics
- No pixel icon for company’s proprietary software
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DELIVERABLES
• Updated color palette
• Logo type with icon
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